Assume you are the CEO, president, or owner of a company and you have the responsibility and authority to make decisions. Some of them can be delegated but the ultimate responsibility is yours. Your company has an executive management position to fill. In the Human Resource department of your company you have a person working for you with the responsibility for selection and placement of personnel. They have posted the position opening on an on-line job board. In this economy with its extreme unemployment rate, especially in the management ranks, that someone is now buried.
While they have merit and arguable utilitarian value, the number of Job Boards has increased dramatically since Monster appeared. That cute name brand has been copiously copied since 1999. Job boards now have boards. Just like everything else that started on the Internet as a free service, many job boards, such as Ladders, are fee based -- not free. For fees that range from low monthly rates to high single pay prices, the boards sell their customers résumé writing services to rewrite a job seeker’s copy using language that a person might read into language that a computer program reads.
Job seekers know this and many spend money to have job board companies apply their résumé writers with their proprietary HR adapted software to make sure that the processed résumés that your person receives have the highest probability of making the probability cut. The software helps the job board people make résumés and cover letters more acceptable to an automated process. Think of it like homogenization. An odd word choice, perhaps, but forensically it’s true. Both postings and résumés become exercises in cliché as a result.
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Article first published as The Human in Human Resources on Blogcritics.